Pre-Conference Programs

Go ALL IN and deep dive with the full-day Pre-Conference Programs. LMA24 offers five exceptional Pre-Conference Programs to take a deep dive into key educational areas as part of the Annual Conference. Whether you're a CMO or an aspiring CMO, newer to legal marketing, focus on business development or you alone are the marketing department, the #LMA24 Pre-Conference Programs offer that deeper dive into these areas of interest. 

All Pre-Conference Programs are held on Wednesday, April 3, 2024, and require additional registration, or choose the conference Bundle which includes one Pre-Conference Program. Pre-Conference speakers and enhanced descriptions will be released with the full conference program in early December. Visit the Registration page for pricing and to register.

This year's five Pre-Conference Programs include (specific session titles coming soon!):

All Pre-Conference Programs are subject to change. Times for each program will run within the window of 8:00 am – 4:00 p.m. PT on Wednesday, April 3. The exact timing will be shared in early December. 

Business Development

This program is designed for marketers at all levels or sizes of firms whose roles focus on business development and sales, competitive intelligence, pitches and proposals, nurturing leads, and client feedback and success.

The Business Development function in a law firm is broad and challenging. Part researcher, coach, sales, and service, the BD professional needs to understand the firm, professionals, competition, and market trends to identify opportunities and build the brand and pipeline while cultivating and strengthening client relationships — sometimes with little access. This intensive Pre-Conference has been developed to equip BD professionals with the strategies, tools, and tactics to seize opportunities and drive the firm’s bottom line.



Robin Davidson


Robin Davidson, Head of Business Development and Communications, Boies Schiller Flexner LLP




Matt Plavnick, Director of Client Development, Wheeler Trigg O’Donnell LLP



CMO Summit

This program is designed for and available exclusively to full-time in-house CMOs and those in a full-time, first-chair marketing and business development role at a law firm. To ensure a broad experience base, only one participant per firm may register. Space is limited and is on a first-come, first-served basis.

As a CMO, you are well positioned to affect changes that can lead to your firm’s future success. Attorneys and teammates turn to you for business insights, client knowledge, and marketing guidance and strategies to gain an advantage in a competitive marketplace. This interactive Pre-Conference has been developed to equip you with the leadership mindset, methods, and mechanics to seize opportunities.

[Following the Pre-Conference Program, all CMOs are invited to attend the CMO Reception.]



Holly Lentz Kleeman, Chief Business Development and Marketing Officer, Fox Rothschild LLP




Terra Liddell, Chief Marketing Officer, Finnegan, Henderson, Farabow, Garrett & Dunner, LLP




Bree Metherall, Chief Marketing & Business Development Officer, Stoel Rives, LLP




This program is designed for marketing professionals from all firms and roles who are particularly interested in new, innovative, and ingenious ways of solving old-age problems. The content is intended for professionals who are responsible for research, development, and technology to keep their firms competitive.

Business is experiencing unprecedented innovation, compelling firms to constantly strive to stay ahead. While law firms have traditionally been regarded as slow adopters and resistant to change, they are now compelled to adapt at an extraordinary rate. In this session, we delve into innovation, exploring how it manifests in various aspects of business, such as structures, processes, tools, and technologies.
This Pre-Conference will equip marketing leaders with the knowledge and skills to keep pace with these advancements and spearhead transformative change. We will distinguish between fleeting trends and meaningful enhancements by gaining valuable insights into the tools and technologies revolutionizing our work. Furthermore, we will uncover strategies for embracing and leading change within firms that have historically resisted such transformations.



Kelly Harbour, Chief Business Development Officer, Goulston & Storrs PC




Anne Kunkel, Chief Marketing Officer, Redgrave LLP



LMA QuickStart ™ LIVE! – Legal Marketing Essentials

Presentations will tie to LMA core competencies within the Body of Knowledge a foundational resource for professional development in marketing — and will provide practical skills and tools participants can immediately put to use at their own firm. As a bonus, all QuickStart Pre-Conference attendees will receive a complimentary copy of LMA's Body of Knowledge (valued at $149!).

Designed for legal marketers with less than five years of experience, QuickStart’s all-star presenters will cover the essential skills legal marketers need to continually excel in the profession, expertly shape their career and become a leader in their firm.

Leveraging LMA’s core competencies within the Body of Knowledge, this Pre-Conference is packed with presentations that will provide practical skills and tools participants can immediately implement upon returning to work. PLUS, attendees will have a jump start on networking before the conference kicks off!



Sarah Blanchard, Business Development Manager, Jones Walker LLP




Joseph Edmonds, Associate Practice Development Director, JAMS




Toni Wells, Principal, Bespoke Marketing Partners, LLC



Solo/Small Team

This program is designed for in-house marketers at firms of fewer than 100 attorneys or with two or fewer marketing personnel, as well as anyone who may have to work with limited resources.

Business Development and Marketing often look different based on the firm’s size. Leading and impacting with little-to-no budgets, resources, and small teams requires creativity, resilience, and grit. The LMA Solo and Small Firm Pre-Conference will be an intimate and interactive day for this dynamic and indispensable group of marketers to cover the wide range of skills and competencies they are expected to cover in their broad roles. It will help you lead intentionally, confront challenges, embrace opportunities, and leverage business development tactics that breed success.



Alexandra DeFelice, Director of Marketing and Business Development, Payne & Fears




Shelly Dhingra, Director of Marketing & Business Development, Howie, Sacks & Henry LLP